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All Posts by Britt Malka

About the Author

When I was around five years old, I went with my father to work sometimes, and I always loved that they offered me a typewriter and paper.

That white paper… all those possibilities!

A year or so later, my parents gave me a light-brown typewriter made out of plastic. One of those things that was made for children.

With it I typed stories and fairy tales and used my imagination. Later I got a real typewriter (still not electric, though) and I kept typing.

My biggest dream was to become a writer.

High-school killed my imagination, but I discovered a new-found love for writing non-fiction.

For several years, though, I almost didn’t write. I worked in a bank for six month, studied medicine, worked in a supermarket, worked as a childminder, as a secretary and book keeper for a lawyer, before I finally dropped my day-job for good and started to write books.

My books were non-fiction books, and they were published through a couple of Danish publishing houses.

I also sold two short stories (out of the three I wrote) to two of the biggest Danish magazines.

Until recently that was the only fiction I could boast about, because I struggled to write a novel. That’s all over and done with, luckily.

I grew up in Denmark (and Germany for 3 years), but in 2000 I left to live in France. We stayed there until June 2011, where my husband, son, cat, dog and I moved to Israel.

When I write today, I have a view over the blue see, the blue sky and the ever-shining sun.

Jul 07

AAAC – Day 15

By Britt Malka | Challenge

Hello again 🙂 I hope you had a nice weekend.

We're now almost half way through our 30 day challenge, and I want you to know something important:

Some of these improvements might work for your sites. Some won't. So when you find out that something doesn't work for you, don't waste anymore time on it.

Recently, for instance, I learned about adding coupons to Amazon sites, and I thought this was a great idea. Everybody loves coupons, right?

So I bought a plugin to make it a one-time-task to set it up and have coupons on my sites. I think it was 2-3 weeks ago. I'm still waiting for my first click.

Today's improvement tip is one I got from the book I mentioned earlier by Chris Guthrie: [amazon asin=B009K8ARWE&template=thumbnail&chan=default]

Weekly Best Deals Post

The trick here is to make it easy for your readers to see the best deals that week (or rather, the day you post it), and to tempt him to buy.

Amazon is great for these kinds of things. They really give us so many options, and one of them is to find products with discounts, and that's what we're going to use here. Let's take it step by step:

  1. Go to Amazon and browse to your niche category. (Example Small Appliances).
  2. Scroll as far down as you need to see "Discount" in the left hand menu.
    Discount
  3. Choose either 50% or 70% depending on your niche and the products there.
  4. I suggest you go a little back up again and choose only products with 4 stars and above or at least 3 stars and above.
  5. Then hand-pick 5-10 products. WARNING: If you pick 10 products today, you're going to have to pick 10 products next week, and next week, and so on. So don't be too ambitious.
  6. Write a new post or a new module (on a lens) with "Best Deals of the Week", and make sure you tell your readers that they can find those products with a discount of at least xx% (the percentage you chose).
  7. Add the five-ten products, and write a little bit about each of them. Don't make this a novel. 50-100 words about each is enough. Remember pictures of the products.
  8. Ask your readers to bookmark your site/lens and come back next week for more deals.

How to Add Text and Pictures

As always, there's an easy way and a hard way. Why would anybody take the hard way?

Because it's free. But it takes more work, and of course, your time is also worth money... Still, it's up to you.

If you're writing a lens, you can use Squidoo's Amazon module and share your revenue with them. Or you can use a text module and add the pictures yourself. One way to do this is to download the pictures, upload them to your webhost or Flickr or something like that, and then use the links from there.

Or you could use five modules and add a pictures in each module.

Or you could use SquidCrafter, which makes it very easy to add text and pictures in a nicely formatted way.

SquidCrafter was originally meant for Squidoo, but with the many people switching to their own blogs now, Chris Anderson, the developer, has made it very easy to use for WordPress blogs, too.

Another option, if you're on a blog, is to use the free plugin Amazon Link, I've mentioned earlier.

Today's Task

  1. Find the best deals within your niche.
  2. Pick 5-10 of them.
  3. Write a new blog post/module and call it "Best KEYWORD Deals of the Week", where "KEYWORD" should be substituted with your niche.
  4. Repeat this task next week and weekly from now on.
Jun 30

AAAC – Day 12

By Britt Malka | Challenge

Hi,

So it's soon weekend again - or at least time to take a couple of days off.

Today's improvement tip will let you ad code from Amazon to existing reviews.

So start with a review post you want to improve, and go to your product's page on Amazon.

Make sure you're logged in as an affiliate, so you have the toolbar at the top. It makes it easier and faster to grab the code.

This is actually a tip I got from Kurt Chrisler's Niche Review Website Blueprint (opens in a new window). I thought it was weird, but I did it anyway, and that site I made using his method is converting really well, although there's almost no text on it.

So when you're on the product's page on Amazon, go to the toolbar and click on  "Link to this page".

If you have several tracking IDs, then make sure you have the right one selected, and then remove the checkmark in "Show border".

Click on "Hightlight HTML" and copy the code. It's now ready to be inserted somewhere fitting in your review.

The end result will look like this:

In my opinion, it looks ugly. But if it works, it works.

You can check if it's working on your site by creating a specific tracking ID for this kind of links. If you already had "kitchengadgets-20", then you could create one called "kitchengadgetsTI-20", where TI stands for Text and Image. Or find your own short-code that makes sense.

Tracking will help you find out what works and what does't, which will save you time, because in the future you could do only what works and skip was doesn't work.

Today's Task

Add one product link with text and banner to your review.

Jun 30

AAAC – Day 11

By Britt Malka | Challenge

Hi again,

Today's improvement tip will be somewhat similar to yesterday's.

Instead of searching for related products on your product's Amazon page, you're going to search for Kindle books that can be used in connection with your product.

You can go for the obvious: Recipes - when your product is something that can be used to cook or bake with.

But it can be so many other things:

Your product is a baby bed? Why not sell Kindle books with bed time stories?

Your product is a cat tree? See what books you can find about clicker training for cats. Or games for cats.

Your product is an electric screwdriver? Find some awesome DIY books on Kindle.

Be creative. You can search for your main keyword in the Kindle Store and see what they have, if you cannot come up with ideas yourself.

Then add a few books, and write a paragraph about each book and tell your readers, why you recommend it.

Today's Task

Yups, you guessed.

Find related Kindle books and promote them with your product.

Jun 30

AAAC – Day 10

By Britt Malka | Challenge

"How can I help you?"

"Here you are, sir, and do you want fries with that?"

McDonalds didn't invent the upsell, but they've probably made it famous.

Good merchants have always told their employees to upsell the clients.

If they asked for coffee, ask them if they need sugar and cream, too.

This is helping the merchant to make more money, sure, but it will also make the customers happy.

Why?

Have you ever been out shopping and then came home to discover that yes, you remembered to buy the bread, but you forgot the cheese?

What if a kind person had handed you the bread and asked: Anything else? Jam? Butter? Cheese?

Then  you would have remembered, and you would have been happy, because this simple question showed interest from the merchant, and it saved you an extra shopping trip.

The upsell in this case is related products, and that's what you're going to look for at Amazon. You might know some yourself, but if you don't, then take a look at the area that says: "Customers who bought this also bought..."

There you have your related products.

Today's Task

Edit at least one of your review posts and add a few related products.

Add  your comments about the related products.