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All Posts by Britt Malka

About the Author

When I was around five years old, I went with my father to work sometimes, and I always loved that they offered me a typewriter and paper.



That white paper... all those possibilities! A year or so later, my parents gave me a light-brown typewriter made out of plastic. One of those things that was made for children. With it I typed stories and fairy tales and used my imagination. Later I got a real typewriter (still not electric, though) and I kept typing. My biggest dream was to become a writer. High-school killed my imagination, but I discovered a new-found love for writing non-fiction. For several years, though, I almost didn't write. I worked in a bank for six month, studied medicine, worked in a supermarket, worked as a childminder, as a secretary and book keeper for a lawyer, before I finally dropped my day-job for good and started to write books. My books were non-fiction books, and they were published through a couple of Danish publishing houses. I also sold two short stories (out of the three I wrote) to two of the biggest Danish magazines. Until recently that was the only fiction I could boast about, because I struggled to write a novel. That's all over and done with, luckily. I grew up in Denmark (and Germany for 3 years), but in 2000 I left to live in France. We stayed there until June 2011, where my husband, son, cat, dog and I moved to Israel. When I write today, I have a view over the blue see, the blue sky and the ever-shining sun.

Jun 26

AAAC – Day 04

By Britt Malka | Challenge

Have you ever read a newspaper?

taken by משתמש:Hmbr

taken by משתמש:Hmbr (Photo credit: Wikipedia)

I'm sure you have. I did, when I was a child. When my dad came home from work, I grabbed the newspaper from him and started for the last pages, where the comics were.

After I'd read the two pages of comics, I skimmed through the newspaper (still from the end towards the start) and look at the... TADA!!!

PICTURES

Pictures are important. Even for adults. They catch our eye, and they make us curious, and in a newspaper or magazine, we look at the headline and the pictures first, and then on the capture beneath the picture.

On the Internet, pictures grab our attention, and we've been trained to click at pictures to learn more.

This is why it's very important to have pictures in your Amazon posts, and to make them clickable and lead to Amazon through your affiliate link.

Pictures are also important because of social media. People share pictures on Pinterest and Facebook.

Today's Task: Add Clickable Pictures to Your Amazon Posts

Depending on your technical knowledge, there are several ways you could insert pictures in your posts (or modules on a lens) and make them clickable affiliate links.

If you're writing blog posts, you can install "Amazon Link", the plugin I've already praised here on Day 02 (you can see in the video for that day how to install it and change the settings).

With that plugin, you just need the ASIN number and then to pick a template.

So to show you, I found the ASIN of a product we want:B008UC3XX6

And now I'm going to use Amazon Link and add it there and pick the template called Image, and Channel = Default. (Remember to change the settings the first time you use this plugin.)

That inserts a code, and when you look at your published post, it will show a picture of the product you chose. Like this:

[amazon asin=B008UC3XX6&template=image&chan=default]

You could argue that this picture is somewhat big, and you would be right.

You could also argue that you cannot use this method on Squidoo, and that would be right, too.
So let's look at the old-fashioned way of adding a picture and making it clickable.

Old-Fashioned Clickable Picture

You'll need to do several things to make this work:

  1. Download the picture from Amazon.
  2. Upload it from your hard disk to the Internet.
  3. Add a code to your lens or blog post to show the picture.
  4. Add a hyperlink to your picture.

Download the Picture From Amazon

You go to your product, find a picture of it (NOT a customer picture, only the Amazon pictures), right click on the picture and "Save as" to your hard disk.

If the picture is too big, you can use a photo editor to make it smaller, or to even to cut out the most interesting part of it.

Upload Your Picture Somewhere

If you're already familiar with FTP, and you have a domain online, you can upload the picture to that place. If not, you can use services lick Flickr or PhotoBuckets to host your pictures.

Code to Show the Image

The code that shows the image, and which you must add to the text or HTML part, looks like this:

<img src="" alt="" />

"src" is the URL to the image. "alt" is the "alternative text", a text that tells what the image contain.

If I wanted to show the picture of the above tablet, I would add the following code:

<img src="http://brittmalka.com/pics/samsunggalaxynote101.jpg" alt="Samsung Galaxy Note 10.1" />

It's best if both the file name and the alt-text contains your keywords.

Add a Hyperlink to Your Picture

Do you remember the code for a hyperlink?

If not, then it's like this in a very basic form:

<a href="YOUR AMAZON AFF LINK" target="_blank">XXX text or image</a> (this will open up a new tab or window).

You have to combine the two, which will give something like this:

<a href="YOUR AMAZON AFF LINK" target="_blank"><img src="http://brittmalka.com/pics/samsunggalaxynote101.jpg" alt="Samsung Galaxy Note 10.1" /></a>

Difficult? No, just do it. It's actually kind of fun to see how plain text like the above can almost magically turn into pictures.

Today's Task

Go through your existing blog posts or lenses, and make sure you have at least one clickable picture on them. Take one lens/blog post at a time, and work around 15 minutes.

Jun 25

AAAC – Day 03

By Britt Malka | Challenge

Today, we're going to improve our call to action links.

Yesterday, we worked on text link in the beginning of an article (blog/lens), but you should also have a text link as a call to action at the end.

This "call to action" must tell your reader to visit Amazon, but there are many ways you could do that.

If you've seen reviews that made you click through and buy at Amazon, you can use their call to actions as inspiration. Or you can come up with your own ideas and test them.

The absolute best list of Amazon call to actions, I've ever seen, can be found in this book: AmaNiche TRIPLEX by Chris Sorrel.

This is an example I came up with that looks a bit like it could be one of Chris's 14 call to actions:

Click Here to See the Top Ranking Kindle Books about Being an Amazon Associate

I made it big and blue, as you can see 😀

My code looks like this:

<p style="font-size: x-large; font-weight: bolder; text-aling: center; padding-bottom: 10px; text-align: center;"><a href="URL" target="_blank">Click Here to See xxx</a></p>

You can also blend it in with the text to be less obvious than my above link, and then you could just click here to see the top ranking Kindle books about being an Amazon Associate.

Let your call to action be dependent on your offer. It could be "check prices and colors of xxx", or "see today's discount of xxx", or "order xxx today".

Which will work best? Test it. It might be different from site to site, and product to product.

Action Steps

  1. Use the same 3-5 posts/lenses, you picked yesterday, and add a strong call to action at the end.
Jun 25

AAAC – Day 02

By Britt Malka | Challenge

Hi again 🙂

Before I forget...

I saw somebody in a Facebook group saying that she didn't make sites for Amazon.com (only .de and some other), because she lived in Germany, and couldn't have money transferred to her bank from Amazon.com.

That's so true.

I used to ask for gift cards, back when I made a dollar every second month or so.

But since then, I found a solution! A perfect solution!

You can get a Payoneer card (it's free), and if you get it through my link, you'll receive $25 as a free gift, the moment you've earned $100, which could be very fast with Amazon or other affiliate programs. Get your card here, because you'll love it: http://malka.im/e/payoneer (opens in a new window).

Today's Task: Text Links

Text links works.

While some people like to click on pictures, other people prefers text links, and you're going to give your visitors as many options as possible to reach Amazon.

Chris Guthrie recommends several text links already in the first paragraph.

My opinion is that this is great, if it looks natural.

You can link in different ways and using different words, but let me first give you some background about what a link consists of.

How to Use Text Links

In his book, Chris Guthrie gives several examples of how he links to Amazon in his first paragraph.

I'll make up my own examples here:

You can get these awesome Lego Crocs for $23.45 - $49.95, depending on size and color, and they exist in Sea blue/red, Black/Sea blue, and Yellow/Sea blue.

As always, when you buy shoes from Amazon, you get free returns, if they don't fit.

Or if you're writing about more than one product, you can link to an Amazon search result for all product in the category, you picked, e.g.:

Amazon has several top ranking cat trees, and I'm sure you can find one that your cat will love.

The Components of a Hyperlink

When you, as a visitor, see a link, you'll see text that is blue and underlined - unless the webmaster has changed the format and made it look differently.

You don't see any code or anything, but when you mouse over a link, the cursor will change and show you a hand. Now you know you've found a hyperlink, and when you click on it, you're send somewhere in your browser.

Behind the scenes, you have the code. A very basic hyperlink consists of the following tag:

<a href="URL to the address you want to send your visitor to">ANCHOR TEXT</a>

Example, if I want to send you to Google, I would make the following link:

<a href="http://google.com">Google</a>

You have the web-address surrounded by quote marks, and you have the anchor text, in this case "Google".

The anchor text is what the visitor sees, and it's also very important for search engines. They will assume that this anchor text relates to the address and tells something about the content of that page.

How to Make an Amazon Text Link

You can create text links to Amazon in several ways:

  1. Install the plugin "Amazon Link" - you'll love it anyway. Then you can use that to add the text, you want, inside your blog post.
  2. Go to Amazon, and log in as an affiliate to make sure you have the toolbar at the top of your browser-window. Then go to your product, and click "Link to this page". Choose "Text Only", change the "Link Text", and copy the code you get. Paste that into the "Text" tab, if you're using WordPress, or just directly into the text field, if you're on Squidoo or similar platform.
  3. Similar as above, but slightly different. Go to your product, and click "Link to this page". Choose "Image Only", and right click on the image. Choose "Copy link location", and head back to your blog or lens. In your blog, you can then highlight the anchor text you want to use, and click on the "Insert Link" icon on your toolbar. If you're working on a lens, you'll have to insert the link code manually. And then it should look something like this:
    <a href="http://www.amazon.com/gp/product/B008V6TG5A/ref=as_li_ss_il?ie=UTF8&camp=1789&creative=390957&creativeASIN=B008V6TG5A&linkCode=as2&tag=brittmyinterandm" rel="nofollow" target="_blank">ANCHOR TEXT</a>

The Best Amazon Link (Advanced - Skip If You're Not Familiar with HTML)

If you're already familiar with a bit of HTML, you can do this step. If you aren't, then skip it.

When you're linking to Amazon, you should add an attribute to your tag. The "tag" is the <a href...> code I just showed you.

You need to add the attribute "nofollow", because that will tell Google not to follow your link.

Your tag should look like this: <a href="URL" rel="nofollow" target="_blank">ANCHOR TEXT</a>

The "target=_"blank"" tells your browser to open the link in a new window or tab.

Action Steps

  1. Find 3-5 blog posts or lenses that don't have text links, or which could be improved.
  2. Add several relevant text links to the first paragraph (you might need to rewrite a bit).
  3. Ask questions in the comments, if you have any.
  4. Watch this 20 mins video where you can see how to make an affiliate link in two easy ways, and how you can add a cool plugin (Amazon Link) to help you (for WordPress).

Jun 24

AAAC – Day 01

By Britt Malka | Challenge

Okay, so this challenge is about improving our Amazon income in one way or another.

It could be by getting more targeted traffic, or by increasing our conversion rate.

You can participate in this challenge if you have a blog, or even if you're building Squidoo lenses. Some things might work a bit differently, though. And as a blog owner, you have some advantages that Squidoo lensmasters don't have, like using plugins. But let's get started.

How to Know If Your Income Has Improved?

Today is Day 01 of our challenge, so you'll have to do some kind of status:

  • What's your existing conversion rate?
  • How much traffic do you get now?
  • How many visitors click on your Amazon links?

Amazon will give you some of this information, but not all.

Check Amazon

If you're an Amazon affiliate, you probably do this already - maybe daily, if you're actively creating Amazon posts or lenses.

But for this challenge, I'll ask you to check the following stats:

  1. Log into your Amazon affiliate account.
  2. Under "Reports", go to "Tracking ID Summary Report" (in the menu to the left).
  3. Change the Exact Period to go from January 1, 2008 till today.
  4. Now save all those numbers... You can do this in several ways: Select it with your mouse and copy it to a spread sheet. Or install a plugin called ScrapBook in Firefox and use this. Or take a screenshot. Or simply click on the button that says "Download TSV".
  5. Change the Exact Period once more to only show the last month. This might be more accurate when it comes to comparing your income.

Check Your Visitors

If you have your own WordPress based blog, you can install plugins to check statistics. Or you could use Google Analytics.

If you use Squidoo lenses, you can add Google Analytics, or just check your visitor count on your dashboard.

On my Amazon review blogs, I use "StatPress Reloaded" - You can go to "Plugins" -> "Add New" and search for it. Then install and activate the plugin.

From now on, you'll be able to know how many visitors you had on a given day, which you can compare with the number of clicks you got (from Amazon's statistics).

Our aim is to improve three factors:

  • The number of visitors to your Amazon site (blog, lens).
  • The number of visitors who click through to Amazon.
  • The number of buyers of those who click through.

So I would like you to keep track of those figures. It will be fun to compare with the end result. And even a small improvement in one of the three factors can mean a lot, when the percentages are converted into dollars.

Action Steps

  1. Grab a calendar, or Evernote, or your favorite tool for remembering stuff.
  2. Save your Amazon statistics.
  3. If you don't already have statistics on your blog or lens, install a plugin, or connect it to Google Analytics.
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