Okay, so this challenge is about improving our Amazon income in one way or another.
It could be by getting more targeted traffic, or by increasing our conversion rate.
You can participate in this challenge if you have a blog, or even if you’re building Squidoo lenses. Some things might work a bit differently, though. And as a blog owner, you have some advantages that Squidoo lensmasters don’t have, like using plugins. But let’s get started.
How to Know If Your Income Has Improved?
Today is Day 01 of our challenge, so you’ll have to do some kind of status:
- What’s your existing conversion rate?
- How much traffic do you get now?
- How many visitors click on your Amazon links?
Amazon will give you some of this information, but not all.
If you’re an Amazon affiliate, you probably do this already – maybe daily, if you’re actively creating Amazon posts or lenses.
But for this challenge, I’ll ask you to check the following stats:
- Log into your Amazon affiliate account.
- Under “Reports”, go to “Tracking ID Summary Report” (in the menu to the left).
- Change the Exact Period to go from January 1, 2008 till today.
- Now save all those numbers… You can do this in several ways: Select it with your mouse and copy it to a spread sheet. Or install a plugin called ScrapBook in Firefox and use this. Or take a screenshot. Or simply click on the button that says “Download TSV”.
- Change the Exact Period once more to only show the last month. This might be more accurate when it comes to comparing your income.
Check Your Visitors
If you have your own WordPress based blog, you can install plugins to check statistics. Or you could use Google Analytics.
If you use Squidoo lenses, you can add Google Analytics, or just check your visitor count on your dashboard.
On my Amazon review blogs, I use “StatPress Reloaded” – You can go to “Plugins” -> “Add New” and search for it. Then install and activate the plugin.
From now on, you’ll be able to know how many visitors you had on a given day, which you can compare with the number of clicks you got (from Amazon’s statistics).
Our aim is to improve three factors:
- The number of visitors to your Amazon site (blog, lens).
- The number of visitors who click through to Amazon.
- The number of buyers of those who click through.
So I would like you to keep track of those figures. It will be fun to compare with the end result. And even a small improvement in one of the three factors can mean a lot, when the percentages are converted into dollars.
- Grab a calendar, or Evernote, or your favorite tool for remembering stuff.
- Save your Amazon statistics.
- If you don’t already have statistics on your blog or lens, install a plugin, or connect it to Google Analytics.