I hope you found time to relax and have a good time, during your two off-days here.
In today’s improvement tip, we’re going to use social proof inside an existing post and we’re going to use that as an excuse to link to Amazon again.
This is how you do it:
- Go to Amazon, and look up your product there.
- Read at least the reviews that show up on the first page.
- Find common things people say: Is it easy to clean? Easy to use? Fast? A lot of these reviews show what customers had worried about and what surprised them in a good or bad way.
- Summarize these reviews, and link back to the product, telling your readers to “read the full reviews here”.
Let’s take an example:
I wrote about the Cuisinart ICE-100 and read the reviews. Most were really good, but there was a 1-star review. If I was considering this machine, I would certainly read the bad reviews as well, and so would most potential customers. So I read it to see what it was all about, and then I wrote the following in the review:
Most customers have given this ice cream maker 5 or 4 stars. One has given it one star only. Not because it made bad ice cream, but because she accidentally throw out the lid and couldn’t get a new one at that moment. But I would say that most customers really love this ice cream machine. (If you want to see for yourself, take a look at the reviews here.)
Most people say that it’s noisy, but they still give it either 4 or 5 stars, so it’s probably not that annoying, when you know it.
I used the word “reviews” as anchor text for my link.
Now it’s your turn.
Take one of your review posts.
Find and read as many reviews as you like.
Pick a few things that several customers said about the product.
Link back to the product by saying that your readers can get more information here.