Ooooh, the last day already! I’ve actually enjoyed this challenge, and I hope you have, too.
Today, I’m going to return to our starting point: Statistics.
You probably check your statistics daily (I do), but once a month, you should get a little deeper. You should also check the products that didn’t sell that month, although visitors clicked on the links.
I stumbled upon a great article by PotPieGirl about how you can find some hidden information in the Amazon statistics.
And that’s how I discovered that those two products I mentioned yesterday, got the exact same number of clicks, but one of them sold 2, and the other one none.
It’s pretty easy to find those hidden data, and I wonder why I never tried this myself. I cannot have been curious enough.
All you need to do is to uncheck “Combined reports” inside your dashboard on Amazon, and to click on “Show all items” under “Items with no order”.
You can also use the “Combined reports”, but you get a better overview for each tracking ID, if you uncheck this and see one ID at a time.
You can read Jennifer’s article here (opens in a new tab).
You can use this knowledge, like Jennifer did to figure out why a product doesn’t sell. She discovered that it was no longer sold by Amazon, so she didn’t get paid for sales.
In my case, I guess the reason was the longer delivery time and the discontinued product.
It could be other reasons – like I wrote about earlier, like bad reviews on the first page.
Take a look at those unsold items. There may be a reason they didn’t sell.
AAAC – Checklist
This is the last day of our challenge. You’ve seen 22 ways to improve your content, and to make it easier for you to remember them, I’ve made a cheat-sheet (checklist) with the 22 points.
You can download those checklists to make it easier to remember the different improvements. I made one for Evernote, and one in HTML. You can right click on the links below to save the files to your computer.
AAAC checklist for Evernote (and then import in Evernote)
Write in the comments what you liked about this challenge, and what you didn’t like about it.
Write in the comments, if it made a difference for you – preferably for your income.
Oh, yes, and check those unsold items 😀